Every major search engine with significant traffic accepts paid listings. This unique form of search engine advertising means that you can be guaranteed to appear in the top results for the terms you are interested in within a day or less. Given this, paid listings are an option that should be explored by site owners who wish to quickly build visibility. They may also be a long-term advertising option for some. RADBOW offer a pay per click management service to help you get the most out of the activity.

Overture

Overture allows sites to "bid" on the terms they wish to appear for. You agree to pay a certain amount each time someone clicks on your listing. This is why it is sometimes called a "pay-per-click search engine."For instance, let's say you wanted to appear in the top listings for "running shoes." You might agree to pay 25 pence per click. If no one agrees to pay more than this, then you would be in the number one spot. If someone else later decides to pay 26 pence, then you slip into the number two position. You could then bid 27 pence and move back on top, if you wanted to. While some people go directly to the Overture web site to search, most people encounter Overture's paid listings via other search engines. For example, the very top listings for "running shoes" at Overture would also appear in the "Sponsored Links" section at the top of AOL Search's results

If your goal is to build visibility on search engines quickly, then Overture is an essential option for you to explore. No other route can put you in the top results of many major search engines in such a short period of time

Google AdWords

Google sells paid listings that appear above its editorial results called "Premium Sponsorships" and those that appear to the side of its regular results called "AdWords." Since it may take time for a new site to appear within Google, these advertising opportunities offer a fast way to get listed with the service.

MIVA

MIVA also offers a pay per click model with wide distribution among smaller sites.

Whatever option is best for you, quality copy writing, monitoring and reporting of results and close management is essential for best results. RADBOW can make your pay per click campaigns effective. Call for a FREE Consultation.