What is a affiliate marketing

affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. In the case of affiliate marketing advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.

How to choose an Affiliate Program?

There are many affiliate marketing programs available and as a publisher it is important to select a program that matches your target audience and geographic profile. The leading affiliate programs such as Commission Junction, Tradedoubler, clixGalore and Affiliate Future offer the potential to advertise on thousands of quality websites supported by a scalable and reliable tracking technology. As rewards are given on a performance basis it ensures the best return on investment.

Why let RADBOW manage the program for you?

If you are responsible for website optimisation and want to increase its earning potential, we offer the day to day management expertise to make the most of any affiliate marketing program. affiliate marketing and affiliate marketing networks are very effective website promotion strategies if used properly. Without the necessary expertise you will not get the full benefits of the programs and risk failure.