The first and sometimes most pivotal step in the search engine optimization process is the determination of keywords and phrases customers will use to locate the product or service you are selling. This process is called keyword analysis. Our keyword research recommends the best possible keywords to use based on real search engine data.

By rewriting (or "optimizing") the copy on your site to take advantage of the relevant key phrases you can raise your website ranking in the search engines.

We will analyse your site, armed with a list of your competitors. From our research we will advise you which keywords are best used for your products or services

One of the biggest factors in search engine ranking is going to be keywords, or what words appear on your web site. While search engines once used to rely on keywords found in your meta tag to rank your page they now have more sophisticated software that analyzes the text on your page and not only checks for keywords or phrases, but also checks that they are in a proper form and not just repeated over and over again. Keywords have always been an integral part in determining your search engine rank. In early days the search engines would simply count how many time a word was used on each page and whichever page used it the most would get the top listing. This resulted in people repeating words thousands of times on their pages, usually with a text color the same as their background to make the words seem invisible. Nowadays search engines ignore, or even ban, sites that use unethical techniques. The use of ethical techniques is therefore an important consideration.