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Competitor Analysis
Analyzing your competitors web sites including the keywords they use (keyword analysis)and the techniques they have used is vital. Your competitors may have put a lot of work in to getting a good website ranking. So learning from their mistakes can ensure your success in the future. Knowing the strengths and weaknesses of their web site(s) helps us ensure your success. We will analyse your competition's search engine ranking, pay per click activity and other online marketing activities, including affilaite marketing.
We need to understand what you're up against. Even big companies often overlook good search engine optimisation and directory optimization, or they focus too much on branding instead of promoting the products they are trying to sell.
Once the target market is ascertained and a set of search phrases agreed for search engine optimisation further research will identify who you are competing against in the search engines, on many occasions this leads to a refinement of the marketing strategy.
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